A COM 378 Lecture Notes - Lecture 1: Legal Personality, Organizational Communication
26 Apr 2016
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Marketing communication: emphasizes on media relations. Organizational communication: emphasizes government & supplier relations. Santa clara county v. souther pacific railroad (1886: supreme court reasoned under the 14th amendment that corporations had the legal status of a person separate legal entity. Corporation was viewed as a natural entity, a rights-bearing person, not a creation of the state (as it once was): the corporation achieved legal legitimacy, but it did not have moral or social legitimacy. From 1890s-1940s, the public believed the corporation had no soul . Perceived lack of conscience: economic logic defined a push to efficiency and profits, no individual to appeal to for moral reason, fuelled by popular stories of corruption and political manipulation. Impersonal size: coldness & aloofness of a giant business corporation, personal relationships with face-to-face contact no longer always possible. Bigness: could not have direct contact with or among employees. Lack of employee morale revealed a lack of vitality and animating purpose.
