A COM 378 Lecture Notes - Lecture 4: Newater, United Nations Global Compact, Multistakeholder Governance Model
26 Apr 2016
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2 matching sections (17 points: 9 tools & techniques for external corporate communication. Crisis communication: the response when an organization"s people, or its physical, financial, and intellectual assets come under threat, as well as the organization"s reputation. Corporate citizenship & sustainability: a long-term business strategy, which returns on investment, growth, and transparency, that publicly discloses the corporation"s economic, environmental, and social performance to show that the corporation is competent in meeting global and industry challenges. The new corporate mandate states corporate citizenship is the acceptance of the corporation"s role as a responsible and significant member of its community. Media relations: a relationship building and reputation management technique that is used to communicate, sometimes both ways, a corporation"s contributions and actions. Social media & corporate blogging: a newly birthed technique that a corporation can use to signal what they are interested in and invite response to create discussions of mutual interest and benefit.
