I INF 453 Lecture Notes - Lecture 9: Mark Zuckerberg, Microtargeting, Leave.Eu
2 Jun 2018
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FACEBOOK Privacy issues Example
March 17, 2018: Cambridge Analytica story broke
•The Lodo Osee & Ne Yok Ties
•Auied data o ,, Faeook uses
… illio iitially epoted, late eised
•Used data to pofile ad taget speifi people to influence political views
•Dak ads
•Eagig headlies
Caidge Aalytiafoely “CL Goup…
•Ceated a Faeook app i : This is you Digital Life
•Colleted data o , olutees fo a study
•Reeied opesatio
•App ot oly collected data on volunteers, but all Facebook users they had access to: their
friends
•Cotated y the Tup apaig to aage soial edia
•Psyhogaphi Pofiles
•Rakigs i uet politial issues
•Caidge Aalytia laied …, to , data poits o ost U“ otes…
Tools:
Dak Ads
•Misleadig headlies -Designed to outrage, sway opinions
2010 -Faeook lauhes Ope Gaph: allos des to euest use ad use’s fieds data
2011 -FTC and Facebook sign a consent decree: no sharing user data without consent
2013 –SLC Group founds Cambridge Analytica
•Thisisyoudigitallife
•Faeook app eated y Aleksad Koga
•Ase uestios fo a psyhologial pofile
2014 –Faeook ule hages liit de aess, ad stop aess to use’s fieds data
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
March 17, 2018: cambridge analytica story broke: the lo(cid:374)do(cid:374) o(cid:271)se(cid:396)(cid:448)e(cid:396) & ne(cid:449) yo(cid:396)k ti(cid:373)es, a(cid:272)(cid:395)ui(cid:396)ed data o(cid:374) (cid:1012)(cid:1011),(cid:1004)(cid:1004)(cid:1004),(cid:1004)(cid:1004)(cid:1004) fa(cid:272)e(cid:271)ook use(cid:396)s. (cid:1009)(cid:1004) (cid:373)illio(cid:374) i(cid:374)itially (cid:396)epo(cid:396)ted, late(cid:396) (cid:396)e(cid:448)ised: used data to p(cid:396)ofile a(cid:374)d ta(cid:396)get spe(cid:272)ifi(cid:272) people to influence political views, (cid:862)da(cid:396)k ads(cid:863, e(cid:374)(cid:396)agi(cid:374)g headli(cid:374)es. Tools: (cid:862)da(cid:396)k ads(cid:863: misleadi(cid:374)g headli(cid:374)es -designed to outrage, sway opinions. 2010 -fa(cid:272)e(cid:271)ook lau(cid:374)(cid:272)hes ope(cid:374) g(cid:396)aph: allo(cid:449)s de(cid:448)s to (cid:396)e(cid:395)uest use(cid:396) (cid:894)a(cid:374)d use(cid:396)"s f(cid:396)ie(cid:374)ds(cid:895) data. 2011 -ftc and facebook sign a consent decree: no sharing user data without consent. 2013 slc group founds cambridge analytica: thisisyou(cid:396)digitallife, fa(cid:272)e(cid:271)ook app (cid:272)(cid:396)eated (cid:271)y aleksa(cid:374)d(cid:396) koga(cid:374, a(cid:374)s(cid:449)e(cid:396) (cid:395)uestio(cid:374)s fo(cid:396) a psy(cid:272)hologi(cid:272)al p(cid:396)ofile. 2014 fa(cid:272)e(cid:271)ook (cid:396)ule (cid:272)ha(cid:374)ges li(cid:373)it de(cid:448) a(cid:272)(cid:272)ess, a(cid:374)d stop a(cid:272)(cid:272)ess to use(cid:396)"s f(cid:396)ie(cid:374)ds data. Cambridge analytica receives facebook user data from researcher, aleksandr kogan: violates te(cid:396)(cid:373)s of use, ca(cid:373)(cid:271)(cid:396)idge a(cid:374)alyti(cid:272)a (cid:449)o(cid:396)ks o(cid:374) (cid:1006)(cid:1004)(cid:1005)(cid:1008) u ele(cid:272)tio(cid:374)s, ch(cid:396)istophe(cid:396) wylie lea(cid:448)es ca(cid:373)(cid:271)(cid:396)idge a(cid:374)alyti(cid:272)a, futu(cid:396)e (cid:449)histle(cid:271)lo(cid:449)e(cid:396)
