COM 107 Lecture Notes - Lecture 12: Wrko, Procter & Gamble, Consumer Reports
Document Summary
Place ads where the consumer doesn"t expect them. Google"s targeted advertising based on big data. Paying celebrity tweeters and facebook posters to pitch. Only gonna pay for people who have seen or clicked (and then bought the product) Proctor & gamble pays billion a year on advertising, easily largest advertiser in. 80% of the survey say that interruption is too frequent. People want to make ad blockers illegal. If ads are blocked, the only model left is for payment to the website. Adblockers sell to advertisers to let them advertise. Adblockers are a huge threat to advertisers. People kept finding where he was so the same people would come. Owner came to use twitter to advertise. Advertising doesnt like controversy, if you are advertiser supported you must be careful in putting your content together. Got a movement to boycott, advertisers pulled from sponsor. Lost several radio stations (wabc, wrko, etc)
