COM 107 Lecture Notes - Lecture 2: Roger Ailes, Sumner Redstone, Bertelsmann
12 Sep 2016
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Document Summary
Marshal mcluhan"s global village two areas we think globally: disease & environment. Ben bagdikian"s global ownership called his book in the 80"s a media monopoly. Campbell says the media is an oligopoly a few firms dominate the industry. Media convergence of digital technology and business: technological merging of media content across various platforms, business model that has many media holdings under one huge corporate umbrella. Consolidation and mergermania (corporate parents keep brand names: keeping the media entity with the name that the audience is familiar with. Deregulation (and privatization: deregulate the private businesses governments regulation on the companies has decreased (this mentality is dominate, telecommunication act of 1996 (in campbell) Deregulation trumps privatization: in the 80"s and 90"s there were state run, government owned tv channels had a trend of selling a state run television program to a private market-driven corporations (privatization)
