COM 117 Lecture 2: COM 117 9:7
12 Sep 2016
School
Department
Course
Professor
Document Summary
What is a psa: a free commercial for a non-profit organization, aired voluntarily by tv and radio. How do you start: you start with the objective of the psa: What is the objective of a psa: to get someone to take a specific action. In other words, to motivate the target audience. To drop off the canned goods for the food drive; to stay in school, to stop smoking, to avoid abusing drugs, etc: objectives are tasks we want to accomplish. Concept statement: psa part (due september 12th): the objective of the psa, target audience of the psa, why your target audience needs to watch this psa. Focus on the problem: a summary statement of your psa idea, why this idea will help meet the objective of your psa, description of your psa"s story:
