IST 300 Lecture Notes - Lecture 4: Click-Through Rate, Permalink, Google Trends

• School: Syracuse University
• Department: Information Studies
• Course: IST 300
• Professor: Clarke

Document Summary

Factors you control that affect search rankings such as coding, meta data and keyword placement and density. Linkable not behind login, embedded in flash, ajax or masking javascript. Sharable descriptive url, share buttons, social sharing tags (facebook open graph, Static url url does not change and content is unique to that url: permalink (in wordpress) Primary keyword should be established and used in title tag, meta tags, page url and headings. Title tags are key in keyword search. Put your keyword in the title, preferably in the front. not a determining factor rankings, but can help click-through rate. The little blurb that shows up underneath a search result. Used to be a part of ranking on google, but no longer is. Make sure you actual put titles in heading tags! Don"t just use design tools to make them bigger or bold them. Content should be canonicalized one authoritative source should be determined.