COMM 325 Lecture Notes - Lecture 17: Fear Appeal, North American Free Trade Agreement, Multiple Choice
20 Jan 2017
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Thursday: traditional style exam review bring your questions. Democratic: talks about kids and the deportation of their parents, she does not want to rip families apart, she does not want the deportation to be forced, border security resources where they are most needed. Deport violent people: not let employers hurt their employees and threaten them. But what is fear: internal emotional reaction composed of psychological and physiological dimension that may be aroused when serious and personal relevant threat is perceived. (p. 299) Fear appeal is: a persuasive communication that tries to scare people into changing their attitudes by conjuring up negative consequences that will occur if they do not comply with the message (p. 299) Persuasive ads with fear: smoking ad (video) A child is lost and loses his mother because of smoking: get a landline (video) It is easy to scare people successfully.
