ADV 2151 Lecture Notes - Lecture 12: Norman Rockwell, Fine Art, Traditional Animation
5 May 2018
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• Intro to Art Direction
• Week 8 - Illustration, Cartoons, Photography.
•
• What’s the Differee Betee a
Drawing & an Illustration?
• Could soeoe ake a fie art draig that is’t, i a sese, a illustratio, or a
illustratio that is’t, i a sese, expressive fine art? Probably not. Drawing and
Illustration are not mutually exclusive.
• Simply put a drawing can be an illustration but generally speaking an illustration not
osidered a draig i the fie art sese of the ter.
•
• There is always an
exception to the rule
• An illustrator like Norman Rockwell who created some of the most icon
posters/magazine covers of the 20th century is now collected and admired as a fine
artist.
• In many cases an Illustrator may have two bodies of work, one that is more
commercially driven for advertising and one that is more fine-art driven for galleries.
•
• So what makes it an Illustration
• An illustration, first and foremost, is trying to communicate specific content to the
viewer. A medical illustration, for instance, strives to, as simply and directly as possible,
demonstrate visually the content of the medical text it accompanies. It is conceived with
the ieer’s eperiee i id ad is desiged to reate the sae speifi
unambiguous experience within each viewer. Epressio of the aker’s sesiilit,
though inescapable, is not essential. The perfect pure illustration would only express its
desired content, with no residual expression of the uniqueness of its author.
•
• Well hat aout Draig
• Fine art drawing is about exploration and exploration depends upon unknowns. Above
all, the destination is unknown, and that characteristic distinguishes fine art from
illustratio. A artist usuall does’t ko i adae hat he or she ill
end up making.
•
• What is a Cartoon
• Merriam-Webster defines it as a drawing intended as satire, caricature, or humor.
•
• 5 Types of Animation
• Traditional Animation. (2D, Cel, Hand Drawn)
• 2D Animation. (Vector-Based)
• 3D Animation. (CGI, Computer Animation)
• Motion Graphics. (Typography, Animated Logos, etc)
• Stop Motion. (Claymation, Cut-Outs)
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Document Summary
Intro to art direction: week 8 - illustration, cartoons, photography, what"s the differe(cid:374)(cid:272)e bet(cid:449)ee(cid:374) a. A medical illustration, for instance, strives to, as simply and directly as possible, demonstrate visually the content of the medical text it accompanies. It is conceived with the (cid:448)ie(cid:449)er"s e(cid:454)perie(cid:374)(cid:272)e i(cid:374) (cid:373)i(cid:374)d a(cid:374)d is desig(cid:374)ed to (cid:272)reate the sa(cid:373)e spe(cid:272)ifi(cid:272) unambiguous experience within each viewer. E(cid:454)pressio(cid:374) of the (cid:373)aker"s se(cid:374)si(cid:271)ilit(cid:455), though inescapable, is not essential. The perfect pure illustration would only express its desired content, with no residual expression of the uniqueness of its author: well (cid:449)hat a(cid:271)out (cid:862)dra(cid:449)i(cid:374)g(cid:863, fine art drawing is about exploration and exploration depends upon unknowns. Above all, the destination is unknown, and that characteristic distinguishes fine art from illustratio(cid:374). Cartoons do this effortlessly, but with an added bonus. Humor is about revealing truth in a twist. When we send them as postcards, they end up on refrigerator doors and office walls, where they can have a lasting effect on response.
