ADV 2151 Lecture Notes - Lecture 13: Pinterest, Snapchat, Bet Her
5 May 2018
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• Advertising Photography
• The world of advertising photography is broader than the narrower array of
techniques used in commercial photography.
• The advertising photographer uses a wide variety of photographs to sell not
only products but lifestyles, concepts and ideas
• The advertising photographer has greater creative freedom to interpret
how products, services, lifestyles and ideas can be presented
photographically.
• Advertising Photography (cont.)
• Advertising photographers are often experts at marketing, layout, business
management and sales trends.
• An estimated 80 percent of all advertising campaigns use photography, as
of 2011, according to Goldprints.com.
• Why Photography Instead of Just Text or Something Else?
• We are in the the age of visual culture
• We lie i the age of the aera i eeryoe’s poket ad ith ore
than 2.5 billion camera phones in use we are entering a new dynamic era
around image creation and context
• Massive increase in photo creation
• Ten percent of photos taken by humankind took place between 2011 and
2012.
• The Rise of Image Centric Social Networks
• Photos are eoig the uiersal laguage. The fastest groig soial
media networks are not surprisingly Facebook, SnapChat
and Instagram.
• These social networks are the names o eeryoe’s lips as they hae
embraced the visual medium and have made it easy to upload and share
images and photos online.
• Images become Interactive
• Pinterest is one of the first platforms that allows you to interact with static
images
• So how and why should you use images in your business communications,
marketing and social networks?
• Images get results
• Articles with images get 94% more total views
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