STHM 1311 Lecture Notes - Lecture 1: Pork Roll
Document Summary
Awareness of supply and availability of supply. We have to understand the reasons why people travel. In order to market to potential visitors and to serve them at their destination effectively, it is essential to under the underlying needs that visitors are trying to satisfy when they travel. Asking tourists about their motives is challenging because: But if we don"t ask then we risk concentration on selling the product rather than satisfying travelers" needs. Push and pull factors in tourism decisions (dann, 1981) They determine where, when and how a person takes vacations. Push factors must exist before pull factors can be effective. Tourists travel to a destination if the benefits offered by the destination (pull factors) are perceived to satisfy the needs of the tourist (push factors) Can be different for tourists with various backgrounds. Needs are basic, wants are the expression of the need. I want: pepsi, big house, a 3 course meal .