PSY 240 Lecture Notes - Lecture 27: Louis Leon Thurstone, Likert Scale, Peanut Butter
10 Dec 2020
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Document Summary
Attitude: a positive, negative, or mixed reaction to a person, object, or idea expressed at some level of intensity. Self-esteem is an attitude we hold about ourselves, Attraction is a positive attitude toward another person, Prejudice is a negative attitude often directed against certain groups. Like, love, dislike, hate, admire, and detest are the kinds of words that people use to describe their attitudes. Attitudes cannot be represented along a single continuum ranging from wholly positive to wholly negative. Everyone routinely forms positive and/or negative evaluations of the people, places, objects, and ideas they encounter. It now appears, however, that individuals differ in the extent to which they tend to react to stimuli in strong positive and negative terms. People who describe themselves as high rather than low in the need for evaluation are more likely to view their daily experiences in judgmental terms.
