PSY 240 Lecture Notes - Lecture 30: Icek Ajzen, Combined Oral Contraceptive Pill, Psy
10 Dec 2020
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One important factor is the level of correspondence, or similarity, between attitude measures and behaviour. Perhaps the reason that lapiere did not find a correlation between self-reported prejudice and discrimination was that he had asked proprietors about asians in general but then observed their actions toward only one couple. To predict a single act of discrimination, he should have measured people"s more specific attitudes toward a young, well-dressed, attractive chinese couple accompanied by an american professor. Attitudes were measured in a series of questions ranging from very general to very specific. The more specific the initial attitude question was, the better it predicted the behaviour. The link between our feelings and our actions should also be placed within a broader context. Attitudes are one determinant of social behaviour, but there are other determinants as well. According to these theories, our attitudes influence our behaviour through a process of deliberate decision making and their impact is limited in four respects:
