APR 231 Lecture 26: 4_10_2018 Lecture-2

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Also promote services, fundraising, news of success and crises, campaigns for social issues, long-range plans. President gets more media attention than congress and agencies combined. Reagan master communicator, symbolism, down to earth. George bush sr: friendly but formal, enthusiasm. Barack obama: heavy use of tv, intellectual, too much style focus. House and senate are major information of disseminators. 2009-2011: 1. 27 billion pieces of mass comm. Releases , newsletters, recordings, brochures, taped radio interviews, emails, electronic newsletters, videos (youtube) Franking privilege: money to communicate constituents; helps sitting member --- Typically called public affairs officers or public information specialists. Represent federal agencies: ex: us dept. of defense, one of the largest pr efforts. Functions: anser press and public, releases, newsletters, speeches, brochures, special events, counsel top management, research/design campaigns. Did: embedded journalists pay for play (iraq), recruitment services, work with movie industry. Other federal agencies: strong information providers ex: cdc, swine flu. Each 50 have similar model: executive, congress, agencies.