APR 231 Lecture Notes - Lecture 1: Waikato Times, Corporate Social Responsibility, John Stuart Mill

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William J Gonzenbach

Document Summary

Multifaceted must have skills in written and interpersonal communication, media relations and social media, research, negotiation, creativity, logistics, facilitation and problem solving. Management of communication between an organization and its publics . Deliberate (intentional designed to influence, gain understanding, etc. ) Planned (organized systematic, requiring research and analysis) Public interest (mutually beneficial to organization and public) Corporate communications most popular term among fortune 500 companies (mcdonald"s, bmw, etc. ) Combination titles: communications and public policy facebook. Nonprofits, universities, and government agencies public information and. Public affairs (only info. is being disseminated, no persuasion) Many nonprofits increasingly using market communication (must sell their services and generate donations in a highly competitive environment) Entertainment publicists (deals exclusively with placement of stories in media) and press agents (concentrates on finding unusual new angles and planning events to attract media attention) Pr is a process series of actions, changes, or functions that bring about a result: r. a. c. e.