CTD 231 Lecture Notes - Lecture 5: Color Theory, Color Constancy, Color Temperature

• School: University of Alabama
• Department: Clothing, Textiles and Interior Design
• Course: CTD 231
• Professor: Reaves

Document Summary

Seasonal color palettes: color palette selection critical to meeting profit objectives. Too many colors become too costly to produce. Relating color palettes to target markets: age and life stage, fashion level, skin tone, ethnicity, geographic location, end use. Managing the color story: color groups developed around specific theme, named, and used as a marketing tool, multi-brand product developers manage up to 400 different seasonal color palettes. Color science: color visual perception of certain wavelengths of light by reting of the eye, nanometer one millionth of a millimeter, used to measure light waves, the human eye: Sees wavelengths in a range of 400 nanometers (deep blue) to about 700 nanometers (deep red) Distinguishes about 10 million variations of color: not all colors can be reproduced with available dyes and inks or on all available materials. Color and pigment: pigment the substance that imparts color to another substance; color perceived as some wavelengths of light are absorbed and others are reflected.