MC 101 Lecture Notes - Lecture 10: News Values, Selective Perception, Long Tail
30 Mar 2017
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Document Summary
Before printing press, news primarily spread by word-of-mouth. Limited printing, wood carvings, etc used for permanent info. Term the press comes from this technology. Gutenberg introduced printing press to europe in 1440. First american (colonial) papers published around 1700. Ben franklin made much of his fortune through a newspaper. Early us newspapers were largely financed by political parties. Used to build party solidarity and to attack other party. Mid-1800s: papers were often sold for 1 cent. Famously in nyc between joseph pulitzer (ny world) and william. Penny press papers were often filled with yellow journalism. Early 1900s to present: journalists focus on professionalism and objectivity. Response to: growing national press through telegraph. Professional reporters were expected to be watchdogs who would dig relentlessly for facts and the truth. 1960s to present: relatively small segment of journalism that actively rebels against objectivity. Focuses on literary style and journalists" experience. Initially associated with counterculture and drug use.
