MC 495 Lecture Notes - Lecture 7: Long Tail, Netflix, Social Media Marketing
6 Jul 2016
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Fb custom audiences, upload your email list to the fb ads platform and then advertise directly to that custom audience c. i. Much cheaper than traditional ads and much more targeted because you tell fb who you want to target: you convinced these people to like/follow you, you need to continue follow up via posts. Close the sale to have them make an action. Tv was the first screen to become a commercial channel. It was easy because there were so few channels, no alternatives, etc. 2nd screen: from information to communication websites. Switch from logic of information (one way comm) to a logic of communication (interactive) Social media is great, but when people are searching out for your company, they go to your website first. Understand key words and phrases that your buyers are using. Then deploying micro-campaigns to drive buyers to pages full of content they seek. Anticipate needs and provide content to meet those needs.
