MC 495 Lecture Notes - Lecture 6: Hootsuite, Linkedin, Google Analytics
6 Jul 2016
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Document Summary
Need strategy culture eats strategy for breakfast the organization is already built like that. Most organizations don"t already have that digital culture. It can pull a huge amount of employees" time to create and manage internal processes. Some organizations have the right culture, while some other need a road map. It can determine resources, define tactics and serve as a clear road mpa. To get the most out of sm, make relationships you build with it your end goal. Pick a goal: awareness, sales, money, inform/educate, entertain, loyalty, etc. Look at what your competitors are doing; you can get inspired from them but also create original messages. You should choose the network that fits best with your strategy and the goals you want to achieve. You don"t have to be on them all, just the ones your audience cares about. Header and profile pic should be the same on all platforms tailor key words for audience.
