MC 495 Lecture Notes - Lecture 1: Market Intelligence, Customer Retention, Lead Generation
6 Jul 2016
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Development: ford, starbucks, virgin airlines, dell, ibm, best buy all have great social plans. Social plans were not built in a day it was engineered. To unleash the true power of the web, you have to understand the human nature. In the first days of commerce, businesses learned if you treated customers like friends, the more those customers preferred to do business there. Today, they built an engaged community of customers. The social company has become the exception rather than the rule. Sometime in 2008, companies remembered the benefits of connecting with their customers. Not complicated; it is a set of easy to use tools that allow people to talk with one another. It"s a return to basic with a twist. When fully deployed, it is a completely integrated communications. It is a complement to all other forms of tactical communication. A bank can"t be like woo happy to be spending your money. V v v carefully crafted message. consumers.
