PY 101 Lecture Notes - Lecture 6: Media Multitasking, Sensory Memory, Juggling

• School: University of Alabama
• Department: Psychology
• Course: PY 101
• Professor: Lauren Kois

Document Summary

Defining memory: brain receives, stores, and may retrieve information, internal record of events, constructive, organizing and shaping information. Why do we need it: retain skills, knowledge, expertise, recognize people and places, build capacity for language, sustain culture, build sense of self, learning from the past and experience of others. Encoding: process of information entering the memory system, stimuli are converted to neural activity that travels to the brain, involves two possible paths, memory system entry, loss of stimuli. Storage: process of preserving information for possible recollection in the future. Retrieval: process of accessing information encoded and stored in memory. Levels of processing: memory can also be conceptualized from a processing standpoint, shallow, deep. Short term memory: holds information ~ 3 sec, maintenance rehearsal, repeating information over and over to maintain stm, elaborative rehearsal, linking new information to previously stored information, deeper level of processing.