MGM 301 Lecture Notes - Lecture 2: Root Mean Square, Marketing Strategy, Cash Cow

• School: University at Buffalo
• Department: Management Marketing
• Course: MGM 301
• Professor: Alan Dick

Document Summary

Mission statement- statement of the organizations scope identify products, industry, customer base, technology, Speci c measurable objectives- actually measuring what you are trying to achieve ex. sales revenue. Returns, how much xed under warranty social responsibility. Setting corporate goals product portfolio analysis (cid:12254) (cid:12254) Where your company thinks about the products as collectively working together to forward the company. Relative market share- rms raw market share divided by the raw market share of the. Anything over 1 means you have the highest market share. Under 1 means you do not have the highest market share (cid:12254) Market growth rate- use 10% as the cut o . Question mark product- high growth, low market share. Cash cow product- slow growth market high market share- usually invest in star or question mark product. Dog product- slow market growth, low market share- not always a bad thing- can make money still, but if not then they can be thrown out".