COMM 250 Lecture Notes - Lecture 3: Communication Theory

• School: University of Maryland
• Department: Communication
• Course: COMM 250
• Professor: Hubbar

Document Summary

Theory vs. taxonomy and model: taxonomy, a conceptual representation of categories of a phenomenon, ex. Natural sciences ordering and classifying animal species: example of a taxonomy: marwell and schmitt"s compliance gaining strategies, the strategies, promise, threat, expertise, liking, pre-giving, aversive stimulation, debt, moral appeal, etc, simply an example of a taxonomy. Inputs and outputs: example: the extended parallel processing model: simplified representation of the fear communication process. Class definition of theory: any conceptual representation of a phenomenon, littlejohn. Goals of theory: to describe (to understand, we want to understand it better, ex. Marwell and schmitt"s taxonomy"s goal is to describe: what is going on in terms of communication, put in an intelligible frame , to explain, how and/or why, ex. Theory to explain how employers can fire employees in a way that they can still maintain face: to predict, ex.