ECON 200 Lecture 11: Oct 15, 2018

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Many times in economic analyses it is assumed that individuals are fully informed (complete information. ) Information asymmetry when one person knows more than the other during an agreement, information asymmetry occurs. When one person knows much more than the other, that person can achieve what he wants at the other"s expense. This occurs only because both parties" incentives are not aligned. If both parties" incentives are aligned, then information asymmetries do not matter. The rst important type of information asymmetry is: adverse selection: occurs prior to completing an agreement when buyers and sellers have di erent information about the quality of a good or the riskiness of a situation. An example of adverse selection is the lemons problem in the used-car market. Used car sellers that provide high quality cars are underpaid. If buyers can"t distinguish lemons from high quality cars, the cars cannot be segmented and only one price exists.

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