MGT 401 Lecture 4: MGT401 - Case Brief - South West Airlines.docx

• School: University of Miami
• Department: Management
• Course: MGT 401
• Professor: Williamson

Document Summary

Laguardia airport is one of the busiest airports in the united states by passenger traffic and would prove to be useful for southwest"s plan of continuing growth in the east coast. Expanding its flight routes to new york opens southwest to the opportunity of enormous population of passenger traffic. This would increase the airline"s flight growth and profit records. York fliers are definitely looking forward to a lower-cost method of traveling. Though laguardia airport"s high-cost structure can be challenging, southwest"s continuing efforts to cut down costs, particularly hedging fuel prices should help the airline cope with the threat. In addition, southwest has a competitive advantage with its short turnaround time in laguardia airport, which has a reputation for its delays. Laguardia airport"s location is definitely an advantage but some executives worry about it posing potential threats to southwest"s culture. However, the luv culture worked in philadelphia; it should also apply to new york.