MKT 340 Lecture Notes - Lecture 6: Raised Fist, Eye Contact
31 May 2018
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Positie= ehaes the essage Negatie= Assue eutral uless it’s speifiall oered
I. Non-Verbal Communication
Body Language
Angle
Rokig ak ad forth i a orth/south otio, it’s positie
If the are rokig east/est, it’s egatie
If the’re leaig forard he ou’re speakig, it’s er positie
If soeoe is leaig ak he ou talk to the, it’s er egatie
Face
When people are interested, their eyes get bigger (dilate)
Whe soeoe is starig straight at ou, the’re passiel reeiing the message
ad it has’t interpreted it yet
Whe the reeier turs their ees or head ee slightl to the right, the’re
interpreting the logic of what you said
Whe the reeier turs their ees or head ee slightl to the left, the’re
interpreting the emotion of what you said
If the reeier is lookig at the groud, it’s positie eause the’re itesel
concentrating
Tightness in the cheeks, jaw lines, or neck is a sign of tension or anger
Whe the lush, it’s tpiall a sig of ager or embarrassment
Arms
Greater the arm movement, the strong their opinion
Crossed arms is extremely negative
Hands
Open and relaxed palms is positive
Clenched fist is negative
Legs
For men and women not wearing skirts:
Uncrossed legs is positive
Crossed legs by itself is neutral
Crossed legs with body turned to an angle is negative
Sending the Messages Non-Verbally
Face
Smile naturally
Eye contact
Sign of respect but must be done in moderation
If ou a’t do it, people pereie it as ou haig something to hide
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