MKT 340 Lecture 2: class 2 MKT
6 Sep 2016
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Omission just as unethical to leave a part out as to lie. Bribes gifts: if the only reason they are buying from you is because of the gits they are not customers (cid:0) temporary. Check industry for maximum amount you can spend. Use common sense, if it seems excessive it probably is. Special treatment: it is unethical for one client to treat at the expense of another client. Confidential information: can"t tell someone else what the client tells you, your career will die. Backdoor selling: once you establish a business it is unhetical to go around, ex: both work for same company, try to play them off each other, once you establish relationship, keep it, relationships within the company. Don"t go into sales to make money from your coorporation a. i. 2. Reporting work-time activities: 10 appointment no sales, dangerous (cid:0, spend time teaching and does not need fear of repercusions. Switching jobs: under no condition do you badmouth previous employer.
