PSY 210 Lecture Notes - Lecture 8: Pluralistic Ignorance, Operant Conditioning, Small Favor

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Definition: attitudes are lasting general evaluations about people (including self), objects, or ideas. They reduce information overload and simplify life (at a price) Remember that heuristics are decision making rules or principles used to make quick/easy conclusions or inferences. Cognition = i have to be aware that i like apples. Some are gained by direct experience (still learned) Twin studies conclude a high % of the variability in personality is due to genetics. Provide knowledge (aids in processing new info) May help with identity (helps express central values and communicate them. May help with self-esteem (maintain and enhance self-worth) Ego-defense (protect self from unflattering views of self we believe what. Impression management (we express views to create the desired effect) we want to believe) The a-b problem ( lapiere ) professed attitudes don"t always match behaviors. This problem led to the abc model.

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