COMM 101 Lecture Notes - Lecture 3: Scientific Method, Human Nature, Content Analysis
30 Aug 2018
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They correspond to the scientific viewpoint and the historical viewpoint. wv1=science. wv2=history. Now a wv2 person might ask why the pen is on the floor, because i threw it as apart of an exercise. Highlights idea of what you think your truth is or what your reality is. Science: an emphasis on careful observation to produce knowledge; use of the scientific method. (ask a question, do background research, construct hypotheses/prediction, collect data, analyze data, communicate your results. ) You can study anything with science, chemistry, biology, and even messages. The application of the study of science to the messages is the social scientific study of communication. Humanism: places an emphasis on individual human experience as the basis of morality and knowledge. Rather than focussing on the scientific method, it focusses on the individual perspective on info. (hu)man is the measure of all things. -protagoras.
