COMM 101 Lecture Notes - Lecture 20: Mark Zuckerberg, Mass Production, Individualism
1 Nov 2018
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Document Summary
Ownership: a process whereby progressively fewer individuals or organizations control increasing shares of the mass media. Mark zuckerberg is meeting with congress because he has ownership of such a tremendous company. Mark zuckerberg has complete ownership of this company (these people are usually based out of hollywood). Theories about how the media affects us or doesn"t. (viewers media exposure effects) We are like sponges/we soak up the messages we receive. We choose not to use certain things (something like kevin vs. facebook) but we decide to watch tv. This means that you engage with the media sometimes & still soak up one signal but blocks others. The next type of viewer is active & strong. Passive: we are unable to shield ourselves from media effects. Powerful (direct): media is very powerful & effects everybody in nearly the same way. Middle range: some of the people, some of the time .
