PSY 401 Lecture 10: 2.28.19

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Campaigns that merely inform people of the hazards of certain behaviors are typically ineffective. Ex. anti-smoking messages in combination with school intervention programs. Ex. tell someone the average number of times someone tries to quit (6-8 times) What is the advantage of taking on healthy behavior or stopping unhealthy behavior. What happens if you continue unhealthy behavior. Approach -oriented: problem-focused coping benefit more from gain-framed. Avoidance-oriented tend to benefit more from loss-framed. A simple just say no campaign doesn"t work for everyone. Dare - has been shown to be ineffective. Tailored message - customize to individual characteristics. Want to make sure you at least have both. Oh we did it and now we solved it! . People are getting some information, but it"s not the best. Needs to be made part of the norm. Loss-framed fear: if you don"t exercise, you"ll have a hard attack and die. Level of self-efficacy is what influences decision making.

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