BA 101 Lecture Notes - Lecture 1: Promotional Mix, Product Management, Marginal Revenue

• School: University of Oregon
• Department: Charles H. Lundquist College of Business
• Course: BA 101
• Professor: durant

Document Summary

424 lillis hall northwest end of the 4th floor near bookstore 9:11 tuesday and. Only will exchange when you are made better off (wealth) Competition to be a part of exchanges results in: pressure for lower prices, pressure for newer/ You have to understand: how the system works (basic principles, the current complexity. And be an informed: citizen, consumer, employee, business owner. In a complex specialized market, how can you be assured of success: uncertainty: not knowing how the market will respond. To deal with uncertainty and risk in complex and specialized competitive markets, managers rely on: planning, organizing, operating, controlling. Understand the task to be accomplished what does the market reward. Design the product or service that you believe will meet the needs of the market. Design the process by which the product or service will be created should meet the needs of the task environment: low cost / high quality.