EC 201 Lecture Notes - Lecture 13: Market Power, Marginal Revenue, Profit Maximization

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15 Nov 2016
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Price taker: a firm with no control over the price set by the market. The following are the characteristics of a competitive firm: many sellers, homogenous products, free entry and exit-no barriers, price taking. Examples of competitive markets: agricultural markets, pikes place market. Imagine falling sky has decided to produce a new holiday beer, which sells for a bottle: the costs and revenues associated with producing the beer are as follows: Determining maximum profit from the previous table required knowing. Marginal revenue the change in revenue associated with a one-unit increase in production. Marginal cost the change in total cost associated with a one unit increase in production. Marginal revenue and marginal cost are often capable of being known before the production decision is made. Because competitive firms are unable to charge a price difference than the market price, when the firm sells one more good, the increase in revenue is simply the market price of that good.

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