J 201 Lecture Notes - Lecture 11: Evan Spiegel, Taco Bell, Sustainable Development
14 Mar 2018
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People are living with this massive burden of managing a digital version of themselves. It"s taken all the fun out of communicating. Evan spiegel and bobby murphy: aspiring tech billionaires that start a company (future freshman. com) All in a frat with reggie brown: calls them and says he has an idea for an app on your phone that will do a default delete photos/pictures. At spiegel"s house and start working on the app: pictaboo. Picaboo snapchat (threatened to be sued for name) Spiegel"s mom tells her niece about the app (high school student at orange. Photos shared daily on snapchat (in millions) If you want to make money with social media, you must monetize your users" behavior. Snapchat will need to figure out how to incorporate effective advertising into users" streams without disrupting the experience. Advertising is the backbone of all social media. Our story (not for us = for corporations)
