ECO 108 Lecture Notes - Lecture 24: Marginal Revenue, Market Power, Economic Surplus

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All firms, whether price-taking (competitive), or price-seeking (monopolist), want to operate where marginal cost equals marginal revenue. The key difference between a price-taker and a monopolist is that with monopolists the price at which they can sell varies with the quantity they offer. That"s because the monopolist faces the whole market demand curve. The monopolist also has a marginal cost curve, and just like any producer, whether price- taker or priceseeker, the monopolist will choose the profit-maximizing quantity. That always occurs where marginal cost equals marginal revenue. To compare social gain under a monopoly to social gain in a competitive market, let"s suppose this monopoly was broken up into a bunch of competing firms that all produce the same good as the original monopolist. In that case the marginal cost curve becomes the industry supply curve. And in a competitive industry we expect to end up at the point where supply equals demand.

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