SPC 2608 Lecture Notes - Lecture 2: Ethnocentrism, Consider Yourself

• School: USF
• Department: Speech Communication
• Course: SPC 2608
• Professor: N. Riggs

Document Summary

5 barriers to effective listening : information overload, personal concerns, outside distractions, prejudice, differences in speech rate and thought rate. Critical listening/thinking skills: separate facts from inferences, evaluate the quality of evidence, evaluate underlying logic and reasoning. Rhetorical criticism: process of using a method/standards to evaluate the effectiveness and appropriateness of a message. 3 steps to become an audience centered speaker: gather, use of questions, analyze, audience member similarities/differences, establish common ground, adapt, ethically use information to achieve speaking objective. Demographics: statistical information about age, race, gender, sexual orientation, educational level, and religious views of an audience. Ethnocentrism: assumption that one"s own cultural perspective and methods are superior to those of other cultures. Demographic audience analysis: examine demographic information and statistics to develop a clear and effective message. Psychological audience analysis: examining attitudes, beliefs, and values about an audience in order to develop a clear and effective message.