CMN 140 Lecture Notes - Lecture 4: Technological Convergence, Monopolistic Competition, Cross Purposes
Document Summary
Marketing innovations = strategic type inventions that have created new ways. Technological innovations = engineering type inventions that have created. Lecture 4 - 1/19 - mass media development and economy (ch. Key idea: historically, the mass media industries have followed a life cycle pattern of development (innovation, growth, peak, decline, and adaptation stages) but now the most powerful force shaping its current nature is convergence. 5 patterns of development (ippda - innovation, penetration, peak, decline, Life cycle pattern = useful template for showing patterns of development for mass media. When a medium is at its peak, it is usually the dominant medium by cable television many types of content through one medium. The penetration stage of a medium"s development is characterized by the. The medium of computers is well on its way to a peak because it can deliver. It is not perfect; some media never reach their peak.
