CMN 140 Lecture Notes - Lecture 6: Subliminal Stimuli, Store Brand, Puffery
9 Feb 2017
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Key idea: we live in a culture saturated with advertising message. Some popular criticisms of advertising form the public discourse, but the issues of important concerns lie at deeper levels some thing its harmful for us, some thing we need it. The most important product of advertising is you they cant persuade you but can very effectively reinforce certain things and make things you already believe in more salient. Money spent on advertising grows each year and will continue to grow. We generally accept advertising: 15% of americans have a negative attitude. We are influenced by advertising in our purchase decisions (cheerios vs store brand) we tend to purchase brand name products even though store brand has same ingredients as brand name and is even cheaper. Advertisi(cid:374)g (cid:373)a(cid:374)ipulates us i(cid:374)to buyi(cid:374)g thi(cid:374)gs we do(cid:374)"t (cid:374)eed: many level of needs, define for yourself what is a necessity.
