CMN 3 Lecture Notes - Lecture 6: Rhetorical Question, Thesis Statement
17 May 2018
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CHAPTER 9: DEVELOPING AND ORGANIZING THE PRESENTATION
• Analyzing the Situation:
o before planning presentation, think of the situation in which you’ll speak
o consider 3 factors: audience, speaker, and the occasion
• Analyzing the Audience:
o ask self questions about listeners to shape the way you adapt your material to fit
their interests, needs, and backgrounds
o it is easier to identify a few key audience members then drive presentation
towards their opinion
o sometimes people do not need to be informed about the basics when they are
familiar already
▪ ask self what listeners do not know
▪ uninformed people/nonexperts need the background info
o people will listen to you if you address their interests
o make sure ur presentation attracts the audience ex: formal, casual, etc.
o analyze gender, age, cultural background, economic status, level of knowledge,
occupation
o size of audience is important as well
▪ know how many handouts to print, how large the visuals, q&a time,
audience concerns, etc.
• Analyze Self as the Speaker:
o Your Goal: ask self why you are speaking
o Your Knowledge: always over research just in case, you must know your
presentation well
o Your Feelings: sincerity is one of the best assets a speaker can have
▪ when excited, voice becomes more expressive and face becomes more
enthusiastic
▪ if you don’t care, audience can see and not be interested
• Analyzing the Occasion:
o Facilities: there are different room arrangements
• Time:
o straightforward, factual speech with an alert, rested audience at 10AM may need
some more entertaining or empathetic to hold everyone's attention
o consider the length of time you need to speak
o most business presentations are brief
• Context:
o take into account the info being presented
o do not over repeat
• General and Specific Goals:
o General Goal (general purpose): broad indication of what you’re trying to
accomplish
▪ 3 general speaking goals: to inform, persuade, and entertain
▪ informative presentation: either to expand your listeners’ knowledge or to
help them acquire a specific skill
▪ persuasive presentation: trying to change what an audience thinks or
does
▪ entertain audience: speaker concentrate on getting participants to relax
and look forward to upcoming events
o Specific Goal (specific purpose): describes the outcome you are seeking
▪ stating the specific goal tells you what you will have accomplished when
you have “arrived”
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