PSY BEH 104S Lecture Notes - Lecture 10: Elaboration Likelihood Model, General Idea, Konrad Lorenz
1 Jun 2018
School
Department
Course
Professor
Lecture 1 Outline - 10/4/17
Social Psychology
● definitions , distinctions
● The person x situation matrix
What is social psychology?
● The scientific study of what people do around each other
● “Anything a social psychologist studies”
● “The scientific study of how people think about, influence and relate to one another”
● “The scientific”
What Social Psychology isn’t:
● Abnormal psychology?- Study of mental disorders, atypical, abnormal behavior
● SP is interested in everyday behavior, but also atypical, abnormal events (SP looks at
how everyday experiences might lead someone to aggressive behavior)
● SP studies a lot of why in regard to everyday things, issues and feelings (why we fight,
why we love, religion, etc.)
● Cognitive psychology? - study of cognition, how we think and make sense of the world,
perception and memory
● SP is interested in cognition - social cognition and behavior (how people think and
influence, thoughts and feelings) | cognition is built in SP
● Sociology? - study groups
● SP interested in individual behavior
Anthropomorphism: attributing human characteristics to nonhuman amenities
● Getting mad at an object (computer, laptop or phone)
● Seeing religion in everyday things
● Perceiving humanness in other kinds of things
● Personality psychology? - are you the same in all situations? How two people can
behave differently in the SAME situation and. Personality psychology focuses and
emphasizes the individual differences in behavior rather than the social situation.
● Personality psychology tries find onsistent pattern in person’s ehavior in situations
● SP is interested in How people behave in different situations/in the columns how
situations lead people to respond similarly to one another/ in the rows how people
respond differently than others, but consistently across situations
● SP is interested in situational behavior
People
Class
Party
Game
Dentist
Jane
Listens (asks
q’s)
Lamp shade
Yells loudly
Affiliates a lot
Sam
Listens quietly
Sits in the
corner
Yells quietly
Affiliates
quietly
Miley Cyrus
Listens
(twerks
quietly)
Dances naked
Yells and
twerks
Affiliates (how
big is your
tongue)
find more resources at oneclass.com
find more resources at oneclass.com
Donald Trump
Listens (not
really)
Bouncer,
you’re fired
Yells. Refs not
born in the US
Affiliates (my
cavity is
huge)
● The Power of the Situation
● Aronson’s First Law: “People who do crazy things are not necessarily crazy…”
3 Landmark Events in History of Social Psychology
● 1908 - publishing of “Social Psychology” | books by E.A Ross
● 1898: First Social Psychology Experiment - Norman Triplet - the Triplet Study
(bike guy) - is there something being around other people that makes you better? =
social facilitation
● Devised a device (fishing reel things) competition sheet, how long it took different kids to
roll in (solo kid, or racing kids)
● Does social facilitation always work/always good?
● 1940s: World War II
● “Hitler is the most influential figure on the first 50 years of Social Psychology”
4 Themes to Keep in Mind:
● Importance of Construal
- Subjective bs. Objective situations
- The Phenomenological Assumption
- Stimulus (observed behavior and situational context) -> meaning? -> Response
(emotional reactions and overt behavior)
- “If people define situations as real, they are real in their consequences” - Thomas and
Thomas (1923)
● Importance of Culture
- Humans are “Cultural Animals”
- Key Cultural Differences:
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find more resources at oneclass.com
- Individualism (independent, western-european culture, self as distinct from others,
desire to distinguish, egalitarian, thinking entity-based) vs. Collectivism
(interdependent, Eastern, Asian, Latin cultures, self linked to others, desire to fit in,
hierarchical, holistic thinking)
● Importance of Natural Selection
- Universality or. Relativity
- How we evolved is key to understanding
- Evolution shows that human characteristics and aspects of social behavior is universal
and shared (common evolutionary past)
- Evolution vs. Culture?
- Evolutionary approach emphasizes continuity with other species, cultures. Functionalists
Logic - functions in behaviors that served us in evolutionary past
- Evolution ⇏ strict genetic determinism
- Evolution not incompatible with cultural perspective
● Importance of People
- Humans are “Ultra-social”
- Almost unique as a species
- We are driven by social concerns and how we appear and socialize to others
- Some species are ultra-social
Lecture 2: 10/9
● Methodological issues in social psychology
● 3 goals of science
● Correlational and. experimental approaches
● The logic of experimentation
● Validity and realism
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
The scientific study of what people do around each other. The scientific study of how people think about, influence and relate to one another . Abnormal psychology?- study of mental disorders, atypical, abnormal behavior. Sp is interested in everyday behavior, but also atypical, abnormal events (sp looks at how everyday experiences might lead someone to aggressive behavior) Sp studies a lot of why in regard to everyday things, issues and feelings (why we fight, why we love, religion, etc. ) Study of cognition, how we think and make sense of the world, perception and memory. Sp is interested in cognition - social cognition and behavior (how people think and influence, thoughts and feelings) | cognition is built in sp. Getting mad at an object (computer, laptop or phone) Perceiving humanness in other kinds of things. How two people can behave differently in the same situation and. Personality psychology focuses and emphasizes the individual differences in behavior rather than the social situation.
