SOCIOL 2 Lecture Notes - Lecture 49: Uyo, Fortune Brands, Cultural Globalization
Document Summary
Lastly, cultural globalization also involves the globalization of ideas and. By this, we mean assumptions about the nature of reality that have gone global. Idea of the nation-state: cultural assumption that the normal way to organize territories is in the form of nation-states. Idea of bureaucracy: cultural assumption that the normal way to structure an organization is in standardized, formal ways. Organizational chart of university of uyo, nigeria. But, structure is strikingly similar to uci. Standardized and formalized work relationships and positions. We can observe this structure in orgs around the world. Global corporations and trade not only diffuse products around the world, but also the culture that infuses these products. Franchising has been especially important in spreading american culture: under franchising a person or company grants the license to a third party to conduct business under its brand. Played major role in the globalization of american brands.
