SOCIOL 2 Lecture Notes - Lecture 57: Hard Power, Cultural Diplomacy
Document Summary
Having a large population (and thus a large domestic market) helps. But also: india (bollywood), china, nigeria (nollywood) Young people tend to go to the movies more. Hollywood movies tend to appeal to this movie-going youth. Lastly, movies tend to be very expensive to make. Especially those that appeal to mass, global audiences. These conditions tend to favor dominant moviemakers with resources/ability to attract investors. We"ve talked a lot about economic and political global dominance as a form of power. But global cultural dominance, including through film, can also be an important source of power. Helpful distinction in understanding culture as source of power: hard. Hard power vs. soft power power versus soft power. Getting others to do what you want. Using carrots and sticks (rewards and punishments) Getting others to want what you want. More about legitimacy and winning people/countries over. Lots of things can affect a country"s soft power . Economic reputation due to innovation, economic success.
