SOCIOL 2 Lecture Notes - Lecture 55: Cultural Globalization, Emerging Markets
Document Summary
Given these criticisms of the homogenization thesis, many scholars argue that. Notes what we see instead is cultural hybridization. Cultural hybridization the mixing and recombining of different cultures into a new global cultural mixture. Idea that conflict is inevitable when globalization brings cultures into contact is very common. But, there are lots of critiques of this line of argument. Culture usually not the underlying cause of conflict. Cultural divisions are often the consequence rather than the cause of conflict. Differences between cultures are smaller than claimed and should not be seen as fixed. Cultural divisions are not intrinsic, but shift. Evidence indicates that cultural interaction doesn"t necessarily lead to conflict. Hollywood wasn"t always dominant in the film industry. Prior to world war i, france had dominant global market position! First world war changed the game: major upheaval in europe, film production ceased for years. Hollywood stepped into vacuum and first penetrated world markets on large scale in 1920s.
