ECON 003 Lecture Notes - Lecture 6: Demand Curve, Aquafina

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21 Mar 2019
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Can"t have everything you want, must pick and choose. Oftentimes, one good can be substituted for another. Consumers must make decisions without perfect information. Law of diminishing marginal utility applies to consumption. Marginal utility : the benefit derived from consuming an additional unit of the good. Law of diminishing marginal utility : as the consumption of a product increases, the marginal utility derived from additional consumption will eventually decline. Marginal benefit : the maximum price a consumer will be willing to pay for an additional unit of the product (height of the demand curve) Falls as you move down the demand curve. Law of diminishing marginal utility makes it illogical for consumers to want to pay more for an additional unit. People will buy more/less of a good as the price of the good decreases/increases for 2 reasons. When the price of a good decreases: (1) substitution effect good has become cheaper relative to other goods.

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