COMM ST 10 Lecture Notes - Lecture 10: Reproducibility

• School: UCLA
• Department: Communication Studies
• Course: COMM ST 10
• Professor: Professor Suman

Document Summary

20th century: creation of electronic media, radio, tv internet, age of mass communication, it"s become increasingly important nowadays, we are always surrounded by it, tv. More educated and wealthier don"t have any, want to do other things. Ex: function of weather report, then you decide what you are going to wear that day: medium function. Content doesn"t matter here, just the condition of use. Ex: matting movie function, doesn"t matter what movie they are watching, but a reason to get closer to the other person. Ex: radio used to gather people at the end of the day, doesn"t matter what they are listening to. Find out what"s happening in the world, to inform people. Ex: car ad: reason is to sell the car: latent function. Ex: couple fighting, put on radio to prevent from fighting more. Ex: car ad: removing any second thoughts, telling yourself it was a good buy. Functions of mass media: societal: status conferral.