ETHNOMUS 25 Lecture Notes - Lecture 15: S.M. Entertainment, Soft Power, My Prerogative
16 Nov 2016
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Lecture 15 factory music: cultural technology and the making of k-pop. Christianity: maintained korean identity throughout japanese occupation. 1988 seoul olympics: opening/liberalization of korean markets which prior to that were strictly controlled by the govt, realized they can market themselves to other countries. Hallyu (the korean wave: korea learned from hollywood invasion, but did not succumb to it. Modeled their industry after the studio system like in. Hollywood: 1990s media liberalization, korean tv. Opened up a market for korean culture generation had been telling them. Looking to the western world/us for inspiration: desired more freedom rather than yielding to what the previous, youth culture: guitar, beer, blue jeans. Norae undong (song movement, 1980s) (cid:498)trot(cid:499) / ppongtchak (1910-): two step. (is music was banned in korea until (cid:883)(cid:891)(cid:891)(cid:882)(cid:495)s. Tacked by military dictator to write patriotic songs. Banned from public performance until dictator passed aesthetic to make it more exciting for young people to learn about traditional korean music.
