COMM 88 Lecture Notes - Lecture 2: Semantic Differential, Data Analysis, Platonic Idealism
Document Summary
Facebook experiment = manipulating attractiveness of fb friends. Qualitative research = what counts as a bad breakup? . Data analysis = are your fb friends the same race as you? . Actors on a stage theory (life"s like a play, people make impressions by performing, front and back stage behavior) Theories inform and are informed by data. Scientists use work of predecessors before and after processes. Systematic makes it more confident to trust an answer and minimizes bias. Everyday ways of knowing (& issues: experience/observation (aka empiricism, posteri knowledge (after, francis bacon (1561-1626, problem: selective, different interpretations, inaccurate. 2. logic/intuition (aka rationalism: priori knowledge (before, platonic idealism, problem: premises may be incorrect and reasoning can be illogical. 3. tradition/tenacity and 4. authority isn"t tangible, so can"t get knowledge from that (authoritarianism) a: ex: i told you so, what we"ve always known, problem: evidence, limited, stops growth. Inductive: things lead to a conclusion vs. deductive: taking things from a conclusion.
