FAMST 101C Lecture Notes - Lecture 20: Participatory Culture, Media Consumption, American Vandal
Document Summary
Producers: when production companies use a variety of media forms to promote their product (like nbc"s marketing with 30 rock) Jenkins definition: "where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways" Cultural shift as consumers are made to seek out new content and make connections. Involving the ways consumers use media and technologies for their own ends and purposes. Jenkins says this occurs when media consumers make fan films based off of shows or when they create mashups of media content. Contrasting passive media consumption (associated with old media, idiot box, couch potato) Internet expansion made it common belief that new media would replace old media, but the convergence paradigm allows for the possibility for old and new media to complexly interact. Affected the relationship between audience, content, and producers.
