FEMST 80 Lecture Notes - Lecture 8: Breast Cancer Awareness, Commodification, Transsexual
Document Summary
Marketing strategy that commodifies breast cancer awareness. Term used to describe the incorporation of the lgbt movement and sexual diversity into capitalism and the market economy: homonormativity and pride advertising. One or two paragraphs on your response to the film, occupation 101. 2 points added to the next pop quiz. Discussion of transgenderism and transsexualism: unwillingness to accept bisexuality and bi-eroticism among gays and lesbians. Intersection of social class often complicates experience of queerness. Homophobia and racism exploited by christian right-wing groups in black and queer communities: utilized to drive a wedge in these communities. Homophobia heightened by the willingness of the black community to accept representations given to them. Creates the notion that the black community has been completely freed. Imagines the lgbt+ community as being purely white. As opposed to white people who are never truly grouped together.
