COGS 1 Lecture 4: lecture 4
Document Summary
Cognitivism: you can have behavior but it does not show everything that is happening. Cognitivist idea: the individual mental components are isolable and might be in danger. This is what embodied, or situated, cognition is about. "by using embodied we must highlight two points. Cognition depends on the type of experience that come with having a body with various sensorimotor capacities. These individual sensorimotor capacities are themselves embedded in a more encompassing biological, psychological and cultural context. Another perspective: in order to truly understand something you must be able to recreate it. Visual design bridge the gap between human experience and technology. Deciding which graphs and variables to convey what you want to convey advertising. Measures the electric activity going on in the brain. The skull smears the electrical signals, so the eeg is not very accurate at locating where the electrical signal came from. So sometimes electrodes are put directly on their brain.
